Philips Home Healthcare Weaves a Boomer Safety Net
By Interview by Stephanie Schomer
Deb Citrin
Senior director, strategy and business development, Philips Home Healthcare
Framingham, Massachusetts
Citrin, 50, is rethinking how to market products for the elderly -- by targeting their aging children.
"Baby boomers are still managing their lives and taking care of their children, but they're also taking care of their aging parents. Every 2.3 seconds, somebody over the age of 65 suffers a serious fall. Our Lifeline service with AutoAlert automatically calls for help if a fall is detected. I am a baby boomer, and my mother has the Lifeline pendant. We also have a service that notifies adult children if Mom or Dad hasn't taken their medication. Boomers are willing to spend dollars on aging successfully and managing health. If we help them care for their parents -- and help the parents age at home -- the boomers will remember our products as they themselves cross the 65-year mark."
Comment from the TSH Editor - 2011 seems to be the year that Technology for senior housing settings and for those that want to age in place finally comes out of the closet and takes a position in the mainstream mindset. Stay tuned for several more notable announcements from the CES and NAHB annual conventions. BB
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