Older consumers in their 60s and 70s use electronic gadgets nearly as much as 18 to 34-year-olds, according to a study by the Consumer Electronics Association (CEA). And while younger people are still more likely to play video games, use portable MP3 players, and visit social networking sites, older people use cell phones at a competitive rate.
More than 3,100 U.S. adults were surveyed for the CEA study, which found that in week prior to taking the survey, 80 percent of 60-somethings used cell phones—nearly equal the usage rates of 18 to 34-year-olds.
Preparing for an influx of baby boomers who will demand technology access, many senior living companies have partnered with other organizations to meet those needs. Brookdale Senior Living recently partnered with AT&T to offer a series of one-on-one sessions with seniors to help them with the features of their cell phones, such as sending text messages, controlling volume, and checking voice mail.
Editor's Note:
We're going to start a series of posts on senior's and their current use of technology in 2009. Keep an eye out for some eye-opening statistics that will have you re-thinking your service offerings and activity calendars. BBrunk
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I can attest to this because as soon as my grandparents decided to live in assisted living (Pittsburgh) residences, their use of their cell phones dramatically increased. At first, we thought that they were just getting homesick so they contacted us frequently, but we eventually learned that their retirement home (Pittsburgh) actually has updated facilities and services that assist them in their technology needs. So I guess senior living communities nowadays provide more than just health care, and that's really good news.
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