Seniors & The Internet: The New Mega-Users

It’s a fact. Seniors, especially those over age 65, are flocking to the Internet faster than any other age group. In fact, they’re a large and growing, but untapped, market. Jupiter Media Metrix estimates that the percentage of those over 65 using the Internet will grow 368% over the next four years, from 3.7 million users to 17.3 million (or about one in every four seniors).

What’s driving this trend?

• First, convenience. Seniors are realizing the convenience of using the Internet. To shop. To track investments. To plan travel. To communicate and collaborate with their children and grandchildren.
• Second, portability. Seniors are using the Internet to create virtual communities that are independent of where they live so that a move to alternative housing doesn’t led to isolation from old friends. Internet-enabled seniors find it easier to stay in touch with their friends and family members, particularly their grandchildren who might not write or call but will respond to emails.
• Third, simplified technology. Many seniors are put off by the complexities of having to master a PC in order to connect to the Internet. New technology utilizing a familiar appliance, the TV, makes connecting easier.
• Fourth, training. A lot of development has gone into creating senior-centric self-paced learning modules that take the mystery out of connecting, setting up an e-mail account, and surfing the Web.
• Fifth, more senior-centric web sites, including SeniorCenter.com, with content developed for and by seniors. This includes many e-tailers who are now recognizing that, with the growing number of senior Internet users, they need to target the special needs and interests of seniors.

Seniors are just like the rest of us, only older. They want to stay in touch. They want convenience. They want to participate in contemporary life. The Internet allows them to do all of this regardless of where they live. And one of the most exciting developments we’ve seen is the recognition by owner/operators of senior housing communities that providing Internet access to their residents isn’t just an "amenity", it’s a necessity, and a legitimate response to a growing consumer demand.

I'd like to see every senior in America given the opportunity to easily and conveniently get connected. Virtual communities and the socialization that comes with connectivity can do as much, if not more than an aggressive activities program, to keep seniors in multiple-unit housing active and engaged, and therefore happy and healthy,